Amazon releases Fire TV Stick 4K Select with new OS Vega and Alexa+
On September 30, 2025, Amazon announced the Fire TV Stick 4K Select , a stick-shaped streaming media player, and the Fire TV Omni QLED , Fire TV 2 , and Fire TV 4 smart TVs. The Fire TV Stick 4K Select will also be sold in Japan.
Amazon Announces New 'Fire TV Stick 4K Select' - About Amazon Japan
Amazon's new Fire TV lineup with Alexa+ will change the way you search for movies and shows
https://www.aboutamazon.com/news/devices/amazon-fire-tv-alexa-plus-fire-tv-stick
◆Fire TV Stick 4K Select
The Fire TV Stick 4K Select is a streaming media player that supports high-definition streaming for 4K TVs and HDR10+. It costs 7,980 yen (tax included), and Amazon describes it as 'a new model with excellent cost performance.'
Amazon.co.jp: [New] Amazon Fire TV Stick 4K Select | 4K High-Quality Streaming | Streaming Media Player: Amazon Devices & Accessories
The Fire TV Stick 4K Select is powered by the new Vega OS, which is said to deliver responsive and efficient performance, and will also support Xbox Gaming and Alexa+.
The Fire TV Omni QLED series is a flagship smart TV model available in screen sizes from 50 inches to 75 inches. Its display is 60% brighter than previous models, delivering vivid whites and deep blacks, while Dolby Vision and HDR10+ adaptive technology deliver stunning content. It also features automatic color adjustment based on room lighting and automatically turns on the TV when someone enters the room. Prices start at $479.99 (approximately 71,000 yen).
The Fire TV 2 and Fire TV 4 are smart TVs available in screen sizes ranging from 32 inches to 55 inches, starting at $159.99 (approximately 24,000 yen). The Fire TV 2 series offers HD picture quality, while the Fire TV 4 series offers 4K resolution. Both models feature ultra-thin metal bezels and quad-core processors for 30% faster processing speeds than previous models.
The Fire TV Stick 4K Select and smart TV fleet will come with Alexa+, which lets you look up actor bios, see TV filming locations, discover behind-the-scenes trivia, and even search for scenes from thousands of Prime Video movies and upcoming TV shows.
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in Hardware, Posted by log1p_kr