iPhone 17 series preorders are going well in China, iPhone Air release delay not a problem



Pre-orders for the iPhone 17 series,

announced at an event held in the early hours of September 10, 2025, are reportedly going well in China. Although the release of the iPhone Air, the thinnest iPhone ever, has been postponed, customers are flocking to the iPhone 17 series, to the point where the pre-order page is no longer accessible.

Chinese pre-orders for Apple's iPhone 17 break records amid strong demand | South China Morning Post
https://www.scmp.com/tech/big-tech/article/3325424/chinese-pre-orders-apples-iphone-17-break-records-amid-strong-demand

Apple announced new devices including the iPhone 17 on September 10, 2025.

Summary of Apple's announcement event featuring a wide range of new products, including iPhone Air, iPhone 17 Pro, Apple Watch Ultra 3, and AirPods Pro 3 - GIGAZINE



The device in question is the iPhone Air, which is the thinnest iPhone ever, measuring just 5.6mm. However, its release has been delayed in China, a key market for Apple, due to the need for an eSIM.

'iPhone Air' appears, only 5.6mm thin with a 6.5-inch display - GIGAZINE



Still, the iPhone 17 series is popular in China, with online shopping platform JD.com reporting that the number of pre-orders exceeded the initial number of pre-orders for the iPhone 16 series within the first minute of pre-orders opening.

In addition, the reservation reception page was flooded with people, making it difficult to access.

According to the South China Morning Post, a user who managed to secure a device for delivery on September 19th, the release date, reported that it took as long as five minutes for the payment to be processed. Additionally, at an Apple Store in Shanghai, the slots for in-store pickup of the iPhone 17 Pro Max on release day were filled within 20 minutes.

By the way, Apple has been struggling with sluggish sales in China, and had planned to partner with Alibaba to launch Apple Intelligence in China by 2025, but it seems that the new device has improved the situation before that happens.

Will Apple finally start rolling out Apple Intelligence in China by 2025?



in Hardware, Posted by logc_nt