Amazon launches Jayhawk and Amelia AR glasses to chase Meta

The news site The Information reports that Amazon is working on two new AR glasses: Jayhawk for consumers and Amelia for logistics networks.

Amazon is Developing AR Glasses in Challenge to Meta — The Information

Amazon is developing augmented-reality glasses for consumers with a display in one eye that will compete head on with a similar product Meta plans to announce next week. Check out my latest scoop with @JuroOsawa for @theinformation https://t.co/vgJInLQPo4

— Wayne Ma (@waynema) September 10, 2025

Amazon drivers could be wearing AR glasses with a built-in display next year | The Verge
https://www.theverge.com/news/776155/amazon-augmented-reality-glasses-jayhawk-launch-rumors

Report: Amazon Enters AI Smart Glasses Race with 'Jayhawk' Project to Challenge Meta - WinBuzzer
https://winbuzzer.com/2025/09/10/report-amazon-enters-ai-smart-glasses-race-with-jayhawk-project-to-challenge-meta-xcxwbn/

In 2019, Amazon announced Echo Frames, smart glasses equipped with the AI assistant Alexa.

Summary of new Amazon products such as the Amazon Alexa built-in smart ring 'Echo Loop' and smart glasses 'Echo Frames' - GIGAZINE

The lineup will be revamped in 2023.

The Echo Frames are just regular glasses with Alexa built into the frames, but the big difference with the new AR glasses is that they also have integrated visual capabilities.

The consumer 'Jayhawk' will reportedly feature a full-color display on one side of the lens, a camera and audio system built into the frame, and tight integration with Alexa and Amazon shopping features. It is expected to be released in late 2026 or early 2027.

The Amelia vehicle for businesses is designed to streamline Amazon's logistics network and help delivery drivers sort and deliver packages more efficiently. It is scheduled to be launched in the second quarter of 2026, ahead of the Jayhawk.

Meta, which is ahead of Amazon in the development of smart glasses, is rumored to be releasing its consumer smart glasses, 'Hypernova,' in September 2025, and it appears the two companies will be competing head-on in this field.