Google survey results reveal that 'more than 90% of game developers are already using AI'



At

DevCom 2025 , Europe's largest conference for game developers, Google announced the results of a survey showing that 90% of game developers are already using AI in their workflows.

90% of Games Developers Already Using AI in Workflows, According to New Google Cloud Research - Aug 18, 2025
https://www.googlecloudpresscorner.com/2025-08-18-90-of-Games-Developers-Already-Using-AI-in-Workflows,-According-to-New-Google-Cloud-Research

The AI-powered shift to “living games:” Meet the companies leveling up the ways we play | Google Cloud Blog
https://cloud.google.com/blog/products/gaming/games-start-ups-developers-partners-innovating-with-gen-ai

Google Cloud, Google's cloud computing service, announced the results of a recent survey by market research firm The Harris Poll at Devcom 2025 on August 18, 2025. The Harris Poll surveyed 615 game developers from the United States, South Korea, Norway, Finland, and Sweden.

According to the survey, 97% of respondents believe that AI is transforming the industry, and 90% have already implemented AI technology into their company's workflow. Regarding the survey results, Google stated, 'The gaming industry faces challenges such as rising development costs, market saturation, and players tending to stick to older games, and these survey results highlight the need for continuous innovation.'

The Harris Poll also reveals a significant shift in how developers view creativity and efficiency in the development process. When asked about the types of tasks developers are using AI for, AI is being used to automate repetitive tasks (95%), create new mechanics (93%), and develop new genres (92%). Additionally, 94% of developers surveyed said AI technology is already driving innovation.



Game developers believe generative AI will have a significant impact on areas such as:

- Accelerated workflow
90% of developers are already using AI in some way in their game development workflow. In fact, 95% say that AI has reduced repetitive tasks, allowing them to focus on more strategic and creative challenges. Workflow acceleration is particularly noticeable in areas such as playtesting and balancing (47%), localization and translation (45%), and code generation and scripting support (44%).

・Promoting creative innovation
AI is also being used at the core of creative workflows, with 36% of respondents personally using AI for dynamic level design, animation and dialogue writing, enhancing experimentation with new gameplay and narrative concepts (37%) and allowing greater flexibility in creative exploration (36%).

・Improved player experience
The use of AI is changing what players expect from games, and 89% of developers are seeing this shift. Players want more 'lifelike' and dynamic games (37%) and expect more intelligent and adaptive non-player characters (NPCs) (34%). Developers see opportunities to improve these experiences through dynamic worlds that change in response to gameplay (23%) and NPCs that learn and adapt (23%).

・The rise of AI agents
An AI agent is a software system that uses AI to achieve goals or complete tasks on behalf of the user. Developers using AI agents are implementing them to enable more dynamic and intelligent gameplay, with 44% using them to 'optimize content for in-game needs' and 38% using them for 'dynamic balancing and tuning of gameplay.' Other uses include procedural world generation (37%) and automated content moderation (37%).

・Democratization of the industry
The survey found that developers see AI as a powerful democratizing tool, with 29% believing it will level the playing field for small, independent studios to compete with established players. This optimism is balanced by a deep understanding of the challenges of generative AI, including the cost of implementing AI (24%), the need to upskill staff (23%), and the difficulty of measuring the success of AI implementations (22%).

Addressing ownership and intellectual property concerns
Despite the positive outlook, the survey also highlights developer concerns (63%) regarding data ownership in AI applications and games, as well as challenges such as player data privacy (35%) and uncertainty regarding ownership of AI-generated content (32%).



When it comes to implementing AI, developers already have a clear path forward for effective integration. For example, 40% of developers recommend conducting small-scale pilots and tests before full implementation. Similarly, 39% emphasize the need to align AI use with creative vision and goals. A further 39% emphasize the importance of providing staff with training and upskilling in AI tools. Finally, 38% recommend setting clear criteria for evaluating the success of AI implementations and ensuring agreed-upon metrics are used.

Google Cloud has introduced examples of AI usage in the gaming industry.

For example, Atlas is an agent-based 3D content creation platform designed for professional game studios to generate assets, environments, tools, and workflows for game production. It is focused on production-scale workflows rather than one-off asset generation, and acts as a creative assistant through a multi-agent AI system.

Developers can collaborate with intelligent AI agents using natural language prompts to tailor output to their specific technical and aesthetic goals. Atlas integrates with industry-standard pipelines like Unreal Engine, Unity, and Houdini, making it ideal for the workflow of teams building complex games at scale.

Atlas is collaborating with Google Cloud to strengthen its multi-agent AI infrastructure and accelerate the development of AI-native games. The platform is built entirely on Google Cloud's infrastructure and leverages Google's model orchestration tools, including Vertex AI. This gives Atlas the robust computing foundation and orchestration support it needs to realize its vision, ushering in a new era of dynamic and evolving interactive entertainment.

You can see what kind of tool Atlas is by watching the video below.

Atlas × Parallel - YouTube


Google also announced that its AI-powered video creation tool, Flow, has produced 100 million videos since its release in May 2025. Google CEO Sundar Pichai also celebrated the fact that his own X account has reached 100 million videos created with Flow.




To celebrate reaching 100 million videos generated by Flow, Google Labs announced that it will double AI credits for all Google AI Ultra users and launch @FlowbyGoogle as a new source of Flow tips and news.




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in Software,   Game, Posted by logu_ii