Aug 04, 2025 11:25:00

Nintendo Switch price in the US increases by 6,000 yen

Nintendo has announced that the official US prices for the original

Nintendo Switch have increased by between $30 and $50. While Nintendo has not disclosed the exact reasons for the price increases, it is possible that they are related to the tariff policies of the Donald Trump administration.

Nintendo Switch Pricing Update - News - Nintendo Official Site
https://www.nintendo.com/us/whatsnew/nintendo-switch-pricing-update/

Nintendo raises the Switch 1 price from $299 to $339 | The Verge
https://www.theverge.com/news/717610/nintendo-switch-original-price-increase

Nintendo Switch prices are going up after this weekend | The Verge
https://www.theverge.com/news/717325/nintendo-switch-price-hike-tariffs

On August 1, 2025, Nintendo announced that the price of the original Nintendo Switch in the US would change starting August 3. Nintendo explained that the price change was 'based on market conditions in the US.'

On August 3, 2025, the price of the Nintendo Switch, which had been selling for $299.99 (approximately ¥44,000) since 2017, increased by nearly ¥6,000 to $339.99 (approximately ¥50,000) on the Nintendo Online Store . The price of the Nintendo Switch Lite also increased from $199.99 (approximately ¥30,000) to $229.99 (approximately ¥34,000), and the price of the Nintendo Switch (organic EL model) increased from $349.99 (approximately ¥52,000) to $399.99 (approximately ¥59,000).

Additionally, the price of the original Nintendo Switch

Joy-Con controllers has increased from $79.99 (approximately ¥11,800) to $89.99 (approximately ¥13,000), and the Nintendo Sound Clock Alarmo has increased from $99.99 (approximately ¥14,700) to $109.99 (approximately ¥16,000). Meanwhile, the prices of the Nintendo Switch 2 console, physical and digital versions of games, and Nintendo Switch Online remain unchanged. The release announcing the price increases states, 'Please note, however, that it may be necessary to adjust the prices of the Nintendo Switch 2 and games in the future.'

On August 1, 2025, the same day the price increase in the United States was announced, Canada will also see a price increase of 20 Canadian dollars (approximately 2,100 yen) to 40 Canadian dollars (approximately 4,200 yen). The price increase for the original Nintendo Switch-related products was only explained as 'based on market conditions in the United States,' but since the price increase was announced the day after President Trump signed an executive order regarding the increase in new reciprocal tariffs, it has been pointed out that this tariff may have had an impact.

According to Nintendo's financial report (PDF file) released on August 1, 2025, the Nintendo Switch 2 sold 5.82 million units in the first four weeks after its release, and over 6 million units as of the end of July. The company expects sales of the Nintendo Switch 2 to reach 15 million units by April 2026. It took the original Nintendo Switch about a year to reach 15 million units, so the Nintendo Switch 2 is expected to sell at a significantly faster pace.

Thanks to the success of the Nintendo Switch 2, Nintendo achieved extremely strong quarterly results, with sales more than doubled year-on-year to 572.3 billion yen and profits of 56.9 billion yen, and is forecasting full-year sales of 1.9 trillion yen. Regarding the impact of the Trump administration's tariff policies, Nintendo stated, 'Although the market environment has changed since we announced our initial full-year forecast, including the U.S. tariff measures, there is currently no significant impact on our financial forecast for this fiscal year.'