Jul 10, 2025 10:54:00

Apple Vision Pro with comfortable strap and new chip expected to arrive in late 2025

Bloomberg reporter Mark Gurman, who is familiar with Apple products, reported that a new model of Apple's AR headset '

Apple Vision Pro ', which was released in 2023, will be released at a price of over 500,000 yen. Expectations are high for how issues such as 'weight', which have caused complaints from users, will be improved.

Apple Readies First Upgrade to Vision Pro Headset (AAPL) - Bloomberg
https://www.bloomberg.com/news/articles/2025-07-09/apple-readies-first-upgrade-to-its-struggling-vision-pro-headset

Apple Vision Pro 2 with more comfortable strap and upgraded chip is coming later this year - 9to5Mac
https://9to5mac.com/2025/07/09/vision-pro-spec-bump-new-strap-2025/

According to a person familiar with the matter, the new Apple Vision Pro will have a more powerful chip than the current model, new components to make AI-related processing more efficient, and a new strap to make it easier to wear for long periods of time.

Ming-Chi Kuo, an analyst who is also familiar with Apple products,

predicts that the new model will be equipped with the yet-to-be-released 'M5' chip, but Gurman says it will likely be the already-released 'M4.' The current Apple Vision Pro uses the 'M2' chip, so it's expected to evolve at least two generations.

The new model is expected to arrive in late 2025.

Separately, there are also analyses that suggest that a significantly lighter and cheaper Apple Vision Pro will be released in 2027. Both Gurman and Kuo see 2027 as a major turning point, and expect that there will be some improvements along with the ever-evolving '

visionOS ' for Apple Vision Pro. Kuo believes that the Apple Vision Pro scheduled for release in 2027 will use cheaper materials such as plastic and have fewer sensors than the high-end model.

'At the time, the Apple Vision Pro was hailed as a new era for Apple, but its cumbersome hardware and price held it back. It was also heavy, and Apple has tried to reduce the load by offering two different straps, but the problem remains. In addition, it has a lack of compelling exclusive apps. These factors combined to make it a lackluster debut for the new product category. Apple is aiming to improve its lackluster consumer acceptance and improve performance and comfort with the new model,' said Gurman.