Jul 01, 2025 10:41:00

Apple may abandon in-house AI development to revamp Siri and adopt AI from OpenAI and Anthropic

Apple had planned to evolve Siri by integrating the personal AI

Apple Intelligence announced at WWDC24 with the voice recognition assistant Siri. However, the development of this evolved Siri has been delayed , and Apple has announced that the release date will be postponed to 2026. The AI model that will be the foundational technology for this evolved Siri was expected to be an AI model developed by Apple itself, but it has been reported that Apple has abandoned this plan and has switched to a policy of adopting AI models developed by external AI companies such as OpenAI and Anthropic.

Apple Weighs Replacing Siri's AI, LLMs With Anthropic Claude or OpenAI ChatGPT - Bloomberg
https://www.bloomberg.com/news/articles/2025-06-30/apple-weighs-replacing-siri-s-ai-llms-with-anthropic-claude-or-openai-chatgpt

Apple might ditch internal AI efforts for Siri revamp - 9to5Mac
https://9to5mac.com/2025/06/30/apple-might-ditch-internal-ai-efforts-for-siri-revamp-use-openai-or-anthropic-instead/

According to Bloomberg reporter Mark Gurman, who is familiar with Apple's internal affairs, Apple has asked AI companies such as OpenAI and Anthropic to 'train customized versions of large-scale language models (LLMs) that can run on Apple's Private Cloud Compute .'

Private Cloud Compute is an AI server for processing high-load tasks for Apple Intelligence, Apple's personal AI. Details are summarized in the following article.

Apple explains its efforts to ensure the security of the AI processing server 'Private Cloud Compute' used in Apple's assistant AI 'Apple Intelligence' - GIGAZINE

The 'customized version of LLM that can run on Apple's Private Cloud Compute' will run on servers powered by Apple silicon, rather than relying on third-party cloud platforms such as AWS or Azure, giving Apple more control over privacy details.

The 'evolved Siri' that Apple plans to release in 2026 is also called 'LLM Siri.' Regarding this LLM Siri, Garman said, 'The roadmap for LLM Siri is technically in progress, but after multiple tests, we have concluded that Anthropic's technology is better suited to Siri's needs than the technology Apple has developed.'

According to anonymous sources who provided information to Garman, Apple is still in the early stages of exploring third-party custom LLMs, so it doesn't appear that a final decision has been made on Anthropic's LLM. It also seems that Apple will continue to develop its own LLM Siri, which uses its own AI model.

The two companies have been discussing the terms of a potential deal but have been unable to agree on tentative financial terms, the people said. Anthropic is seeking an annual fee of hundreds of billions of yen from Apple, which is growing rapidly every year. As the deal has struggled to reach an agreement, Apple is reportedly considering partnering with other companies, including OpenAI.

Furthermore, Garman pointed out that adopting a third-party LLM is a 'difficult decision to accept' for Apple employees. As a result, morale in the team developing Apple's own AI models has declined, and some members feel that they are being scapegoated for criticism that 'Apple's generative AI-related technology is progressing slowly,' and some members have even left Apple.

In addition, while Meta CEO Mark Zuckerberg has been known to pay large amounts of money to lure AI industry experts away from competitors, Apple's open source MLX framework development team was also close to moving to other companies, and Apple responded by offering them a revised salary to keep them, Garman reports.

Meta's Mark Zuckerberg is planning to poach the best AI engineers and researchers based on 'The List' - GIGAZINE