Google releases 'Offerwall', a Google Ad Manager tool that can generate revenue other than advertising, but how effective is it?
Google has released a new feature for Google Ad Manager called ' Offerwall.' With Offerwall, it is possible to overlay information about paid plans on websites, and it is being promoted as a way to secure revenue.
Monetization options that prioritize audience choice
Google displays an 'AI summary' at the top of the search results page, which is a summary of the contents of each page using AI. As of April 2025, this 'AI summary' is used by 1.5 billion people per month , but website administrators have reported that the introduction of the 'AI summary' has caused a sharp decline in the number of visits to their websites , putting the operation of various websites in crisis . In the midst of this, Google has released Offerwall as a way to secure revenue other than advertising.
Offerwall allows you to overlay a screen with various functions on a website. In the example below, it displays 'Information about the website's paid plans.'
It is also possible to display a 'screen for selecting categories of interest.'
As you can see below, you can present users who are about to view your webpage with the option to 'watch a short ad', 'register their interests', or 'sign up for a subscription plan'.
Google has already tested Offerwall with over 1,000 publishers, and claims that publishers who adopted Offerwall saw an average 9% increase in revenue.
Offerwall also supports Japanese, and installation instructions are summarized on the following help page.
About offerwall messages - Google Ad Manager Help
https://support.google.com/admanager/answer/13860694?hl=en
in Software, Posted by log1o_hf