The production cost of the AI-generated ad broadcast during the NBA Finals was approximately 290,000 yen, a 95% reduction from conventional video advertising.



A video ad generated using AI was shown during Game 3 of the NBA Finals, held on June 11, 2025 local time. This video, which had a huge impact on NBA Finals viewers, cost only $2,000 (about 288,000 yen) to produce, a 95% reduction in costs compared to traditional video ads, and it was revealed that it only took two days to produce.

An AI-generated ad aired during NBA finals and cost just $2,000 | Mashable

https://mashable.com/article/ai-generated-video-veo3-nba-finals-kalshi

The video ad in question is below. The ad was released by 'Kalshi,' a service that predicts the outcome of all kinds of events, including financial markets, sports game results, and election results, and then trades those predictions.




The Disney approved our insane AI ad to run during the NBA Finals 🤣 - YouTube


It's clear from watching the video that this was made using generative AI. The creator of this video, YouTuber and videographer PJ Ace , revealed how he created this video on his X account. Ace explained, 'Kalshi hired me to make the most insane NBA Finals commercial possible, and network television approved this GTA-style crazy ad. High-dopamine Veo 3 videos will be the advertising trend of 2025. I'll show you how I made this video in just two days with prompts.'




Ace's video generation process is as follows: Ace wrote, 'I used this workflow to create a video that was played more than 30 million times in three weeks,' but it is unclear which video this 'video that was played more than 30 million times in three weeks' is.

1: Write a rough script
2: Use Gemini to create shot lists and prompts
3: Paste into Veo 3 ( Flow )
4. Edit with video editing software such as Capcut, FCPX, or Premiere




'Kalshi asked me to create a spot about people betting on different markets, including the NBA Finals. She said the best Veo 3 content is content with crazy people doing crazy things while promoting your brand. They love GTA VI. I grew up in Florida, so I guess the idea came naturally.'




Below is the 'rough script' that Ace created. It describes some of the lines that the characters will say in the video. Ace explained that he did not write this script by himself, but 'co-wrote it with Gemini and ChatGPT.' According to Ace, the chat AI helped him come up with ideas and simplify the script.




Next, Gemini would input the script, which would create prompts to create the footage needed, which would then be fed into the Veo 3 to create the video. 'I usually set it to return five prompts at a time, as any more than that caused the quality to drop,' Ace writes. 'Each prompt had to completely describe the scene, as if the Veo 3 had no context for the shots before or after it. To ensure consistency, I had to explain the setting, characters, and tone each time.'




Here's an example of a prompt that Ace wrote to generate a video scene:

A raw, handheld, medium-wide shot of Miami's crowded Strip at night, shot like raw street footage. A white man in his late 60s strides confidently down the sidewalk, surrounded by tourists and club-goers. He's smiling broadly, his belly proudly protruding from his cropped pink T-shirt. He's wearing extremely short neon green shorts, white tube socks, well-worn sneakers, and a giant, sequin-encrusted foam cowboy hat. His leathery, tanned skin glows under the neon lights.

In one hand, he holds a trembling little Chihuahua like a precious accessory. As he struts along, he turns slightly toward the camera and exclaims with confidence and joy, 'Indiana has that dog!' Close behind him are two older women dressed in 1980s-style attire, both in sparkly workout leotards, chunky sneakers, and huge plastic sunglasses. Their hair is still in curlers and they both wear clear plastic shower caps. One of them takes a sip from an oversized novelty-style margarita glass while the other waves at passing cars.

All around them, the Strip is bustling: people take pictures with their phones, scooters whizz by, music blares from a nearby balcony. Neon signs flash overhead, casting a blast of electric color all around. Around the trio, the crowd disperses, looking a mixture of surprised and confused.



Below is a scene from a video that appears to have been created using the prompt above.



Ace's tips for generating videos with Veo 3 include 'running five prompts at a time in fast mode ($0.20 each)' and 'if the generated video isn't right, paste the prompt into Gemini, ask them to change it, and generate the video again in Flow.' He also recommended writing 'yell out loud' to make a character shout out, or writing the lines in capital letters.




'It took about 300-400 production runs to create 15 usable video assets. It took one person 2-3 days to do that. That's a 95% cost reduction compared to traditional advertising.'




Speaking about the future of video advertising, Ace explained, 'Just because it's cheap doesn't mean that anyone can create video ads using AI. I've been a director for over 15 years, and brands still pay a premium for taste. In the future, we'll see small teams creating viral content related to a brand every week, achieving 80-90% of the results at a much lower cost.'




Ace writes about the skills that video ad creators of the future will need: 'Right now, the most valuable skill in the entertainment and advertising industry is comedy scriptwriting. If you can make people laugh, they'll watch the whole ad, they'll be interested, and some of them will become customers.'




in Video, Posted by logu_ii