Meta aims to fully automate ad creation using AI
The Wall Street Journal reported that Meta aims to fully automate ad creation using AI by the end of 2026. Meta has already introduced AI into its advertising business, but if this attempt is successful, it will be able to entrust almost all tasks in the advertising business to AI.
Exclusive | Meta Aims to Use AI to Fully Automate Ad Creation - WSJ
Introducing AI to the advertising business has been one of Meta CEO Mark Zuckerberg's long-held visions. The advertising business accounts for the majority of Meta's business, with 97% of total revenue expected to be advertising-related by 2024. Billions of dollars in investments in AI chips, data centers, and training cutting-edge AI models are funded by advertising revenues.
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Meta's ad tool will allow advertisers to simply provide an image of the product they want to promote and a budget goal, and the AI will create the entire ad, including images, video and text. The system will then decide which users to target on Facebook and Instagram and provide budget suggestions, The Wall Street Journal reported, citing people familiar with the matter.
Meta also plans to use AI to help advertisers personalize their ads. This will allow users to see different versions of the same ad in real time based on factors such as location. For example, a car ad could show an image of a car climbing a mountain to users who live in snowy areas, and an image of a car driving down a city street to users who live in urban areas.
The introduction of AI will allow businesses to create professional-quality ads using photos and videos without spending a lot of money or hiring production staff. Using AI to generate ads from scratch could be a boon for small businesses, which often don't have big budgets for creating ads, The Wall Street Journal points out.
However, some big brands are wary of giving more control over their advertising to the influential company Meta, and there are concerns that AI-generated ad campaigns won't have the look and feel of human-made ones. They also worry that the results will often be distorted or unusable, and that improving their quality will require a lot of time and resources.
'In the not-too-distant future, we want to create a world where any company can tell us what they want to achieve -- sell a product or acquire a new customer -- and how much they're willing to pay for each outcome, connect their bank account, and we'll do the rest,' Zuckerberg said at Meta's annual shareholder meeting.
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