Pinterest rolls out 'AI modified' labels to identify images that have been generated or edited with AI, using metadata and proprietary AI classifiers to identify them



Pinterest is a social media platform where you can collect and share images and videos from the web, and is gaining popularity as a place to get ideas for various fashion, landscapes, cooking recipes, interiors, travel destinations, etc. Pinterest has recently announced that it has rolled out the 'AI Modified' label, which indicates images that have been generated or edited by AI, worldwide.

Introducing Gen AI Labels: Pinterest is Taking a New Step in Transparency | Pinterest Newsroom
https://newsroom.pinterest.com/en-gb/news/introducing-gen-ai-labels/



Pinterest is finally doing something about its AI infestation | The Verge
https://www.theverge.com/news/659485/pinterest-ai-image-label-filter-features

In recent years, it has become possible to generate high-quality images and videos using generative AI, and a large amount of AI-generated content has been posted on the web. As a result, there has been a rapid increase in accounts that attempt to earn advertising revenue by posting large amounts of AI-generated content, and it has become difficult to distinguish between real content and AI-generated content, which has become a problem.

It is pointed out that a 'brute force attack on the Internet' is occurring, with crude AI-generated videos hacking the algorithms of Instagram and TikTok - GIGAZINE



Meta and YouTube are already trying to label AI-generated content, and Pinterest also announced on April 30, 2025 that it has rolled out a feature to label images that may have been generated or edited using generative AI worldwide.

'The emergence of generative AI tools has helped boost creativity and inspiration for many people. At the same time, we've heard that these tools are just getting started, and some people want more transparency and control over the generative AI content they see on Pinterest,' Pinterest said in a statement.

To assign AI labels to images, Pinterest not only analyzes the metadata of images, but also develops classifiers to automatically detect AI-generated content and uses these to identify AI-generated content. Therefore, even if a user hides the fact that the content is AI-generated, it will be labeled if it is determined to be AI-generated content.

Pinterest explains, 'As we improve these classifiers, our labels will become even more useful and accurate, but we know these systems are not perfect, which is why we have an appeals system in place for creators and users who believe their content may have been misclassified.'



'As people discover AI-generated content on Pinterest, we want to empower users to make more informed choices about the content they see,' said

Matt Madrigal , Pinterest's CTO. 'Generated AI content on Pinterest should empower users' ability to discover and act on inspiration, and we're approaching this new situation consciously, in a thoughtful way that benefits everyone at Pinterest.'

The company will also soon begin testing an option to show less AI-generated content in certain categories, such as beauty and art, which are more likely to be altered or generated by AI.

Overseas media The Verge points out that Pinterest has been criticized in recent years for being dominated by generated AI content, making it difficult to use for practical purposes. For example, artists have a hard time finding accurate real-world references on Pinterest, and ordinary users can be misled by AI-generated landscapes and portraits. Therefore, The Verge said that it is 'exciting' to introduce generated AI labels to Pinterest.

Pinterest has already started adding AI-generated labels to images. When you actually access Pinterest and search, you will see a variety of images and videos, as shown below.



If the image you open is determined to have been generated by AI, it will be labeled 'AI modified image' in the bottom left corner.



In addition, GIGAZINE also has an official account on Pinterest.

GIGAZINE
https://jp.pinterest.com/gigazine/



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in Software,   Web Service, Posted by log1h_ik