ChatGPT introduces new features such as easy shopping and integration with WhatsApp

It has been revealed that ChatGPT's search function will be enhanced, a shopping function will be added, and the quoting function will be enhanced.

We're excited to announce we've launched several improvements to ChatGPT search, and today we're starting to roll out a better shopping experience.

Search has become one of our most popular & fastest growing features, with over 1 billion web searches just in the past week 🧵

— OpenAI (@OpenAI)

April 28, 2025

The first feature is 'Shopping.' The search function has been improved and products are now easier to see visually.

Shopping

We're experimenting with making shopping simpler and faster to find, compare, and buy products in ChatGPT.

✅ Improved product results
✅ Visual product details, pricing, and reviews
✅ Direct links to buy

Product results are chosen independently and are not ads.… pic.twitter.com/PkZwsTxJUj

— OpenAI (@OpenAI) April 28, 2025

When a user turns on ChatGPT's search option and sends a prompt, ChatGPT will search the web.

After searching, products that match the user's prompts are displayed in the form of cards with images.

When a user clicks on a product card, the site selling the product is displayed, along with links to purchase the product directly and reviews. The products displayed

The shopping feature is being rolled out to all ChatGPT Plus, Pro, free and non-logged-in users starting April 29, 2025. It will take a few days to complete the rollout.

When I entered 'Looking for a coffee maker for around 30,000 yen' in the free version, images of several products were displayed as 'recommended coffee makers.' However, at the time of writing, clicking on the images did not take me to the product sales page, but instead linked me to blog articles such as 'product rankings' and 'product reviews' published by third parties.

Detailed information about each product was also printed at the bottom of the image.

The second feature is the ability to search on WhatsApp, where users can send a message to +1-800-242-8478 and ChatGPT will respond.

Search in WhatsApp

You can now send a WhatsApp message to 1-800-ChatGPT (+1-800-242-8478) to get up-to-date answers and live sports scores.

Accessible everywhere ChatGPT is available. https://t.co/RF3A1bDU4n pic.twitter.com/tIMLcMKw3q

— OpenAI (@OpenAI) April 28, 2025

Third, we've improved citations. ChatGPT now allows you to include multiple citations per answer, allowing you to scrutinize and verify information from more sources. We've also added a new 'highlight' UI that makes it clearer which part of the answer a citation refers to.

Improved Citations

ChatGPT can now include multiple citations for a given response, allowing you to learn more or verify information across more sources.

We've also added a new 'highlight' UI to more clearly show which part of the answer the citation refers to. pic.twitter.com/NdojcPyA9T

— OpenAI (@OpenAI) April 28, 2025

Lastly, there is the trending and autocomplete feature, which shows trending words when searching on ChatGPT and suggests relevant words to prompt you as you type.

Trending and Autocomplete

You can search faster with trending searches and autocomplete suggestions. pic.twitter.com/7nzrfU10jQ

— OpenAI (@OpenAI) April 28, 2025

According to OpenAI, ChatGPT's search feature is one of its most popular features, powering over 1 billion web searches in the past week alone.