Tesla's Cybertruck reportedly on heavy discounts and production cuts due to rising inventory
It has become clear that Tesla's Cybertruck is not selling as well as expected. According to reports, Tesla is sitting on Cybertruck inventory and is not only slashing prices significantly, but is also curbing production to avoid further inventory buildup.
Tesla Cybertruck is in crisis: new discounts and throttling down production | Electrek
Tesla's Cybertruck is getting deeper discounts and production cuts | The Verge
https://www.theverge.com/news/652164/tesla-cybertruck-discounts-production-cuts-2024-foundation-series
When Tesla CEO Elon Musk launched the Cybertruck in late 2023, he claimed that sales of the vehicle would reach 250,000 units per year in 2025. However, it is estimated that Cybertruck will only sell about 25,000 units per year in 2025. In early April 2025, it was reported that Tesla had 2,400 Cybertrucks in stock, valued at more than $200 million (about 28 billion yen).
Tesla has 30 billion yen worth of Cybertrucks in stock - GIGAZINE
Much of Tesla's Cybertruck inventory is the 2024 model, which is not eligible for federal tax credits, including the Foundation Series, which Tesla stopped producing in October 2024. This means that Tesla has inventory of Cybertrucks produced more than six months ago, Electrek pointed out.
In addition, it has been revealed that Tesla is offering significant discounts on its Cybertruck inventory. The discounts are up to $10,000, with an average of about $8,000, which exceeds the tax credit. Despite the significant discounts, it has been pointed out that Tesla has only been able to reduce its Cybertruck inventory by about 100 units from April 2025. It should be noted that some of the Cybertrucks being discounted include used demo cars that have been used for test drives.
In addition, Business Insider reports that Tesla is reducing Cybertruck production at its Gigafactory in Texas, USA. According to a Tesla employee who spoke to Business Insider, the company has scaled back its Cybertruck production team and is only operating at a fraction of its original capacity. Tesla appears to be transferring employees from the Cybertruck production team to the Model Y production team. However, according to Tesla's first quarter 2025 earnings report, Model Y sales have declined year-over-year.
'It feels like we're getting rid of people. The parking lots are getting emptier and emptier,' said one Tesla employee, suggesting that the Gigafactory is cutting staff. Tesla is reportedly running all of its factories at about 60% capacity to avoid excess inventory buildup due to declining demand.
To boost demand, Tesla launched a new model of the Cybertruck (RWD), but it was unpopular with customers as many important features were removed.
Regarding the Cybertruck's poor sales, Electrek readers have said, 'Given that the Cybertruck is being sold for significantly more than its original price and has had multiple recalls since its release, it doesn't take a rocket scientist to figure out why it's failed. We have no sympathy for Tesla at this point, and its employees deserve better than a board that continues to tolerate Musk's reckless management.'
Tesla Cybertruck recalled due to accelerator pedal defect, all Cybertrucks shipped so far are affected - GIGAZINE
Electrek also pointed out that 'Cybertruck's RWD is clearly a desperate measure, and it's unlikely to work. Tesla is now scaling back production even further, which confirms that the new model didn't work.'
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in Vehicle, Posted by logu_ii