Many iPhone and Galaxy AI users have decided that AI is not very valuable
Each smartphone manufacturer is pursuing its own sales strategy that emphasizes AI, such as Apple offering 'Apple Intelligence' and Samsung offering 'Galaxy AI.' A new survey has found that most iPhone and Galaxy users who use AI do not see any value in AI.
iPhone vs. Samsung AI Survey: AI Features Fall Short: 73% of iPhone Users and 87% of Samsung Users Say They Add Little or No Value - SellCell.com Blog
New survey suggests the vast majority of iPhone and Samsung Galaxy users find AI useless - and I'm not surprised | TechRadar
https://www.techradar.com/phones/new-survey-suggests-the-vast-majority-of-iphone-and-samsung-galaxy-users-find-ai-useless-and-to-be-honest-im-not-surprised
According to a survey by Statcounter, Apple's share of the global smartphone market will be 27.78% and Samsung's will be 23.58% as of February 2025.
SellCell, a used phone retailer, conducted a survey of users of smartphones from these two major manufacturers: Apple and Samsung.
The survey was conducted on more than 2,000 people aged 18 or older living in the United States, including more than 1,000 people with AI-enabled iPhone devices and more than 1,000 people with AI-enabled Galaxy devices.
First, in response to the question 'Do you use AI functions?', 41.6% of iPhone users answered 'yes,' while 46.9% of Galaxy users answered 'yes.' When both types of users who answered 'yes' were asked about their impressions of AI, 73% of iPhone users and 87% of Galaxy users answered that it 'is not very valuable' or 'adds little value to the smartphone experience.'
When we asked all respondents 'Why don't you use AI?', iPhone users responded as follows:
- 'Not updated to the latest software' (57.6%)
- 'I don't think it's useful' (36.7%)
・'I don't trust AI or its accuracy' (18.2%)
- 'I'm worried about privacy and security' (6.1%)
- 'I don't know how to use these functions' (4.4%)
- 'There are ethical concerns about the use of AI and regulation is necessary' (4.1%)
・'I'm worried about becoming too dependent on AI' (2.5%)
・'I don't have time to use it' (1.5%)
'I don't know what these functions are' (1.2%)
Galaxy users responded as follows:
- 'I don't think it's useful' (44.2%)
・'I don't trust AI or its accuracy' (35.5%)
・'I'm worried about privacy and security' (30.1%)
- 'Not updated to the latest software' (19.7%)
- 'There are ethical concerns about the use of AI and regulation is necessary' (10%)
'I don't know what these functions are' (4.5%)
・'I don't know how to use these functions' (2.8%)
・'I'm worried about becoming too dependent on AI' (1.5%)
・'I don't have time to use it' (0.7%)
On the other hand, the results of asking users who answered 'I use AI' 'What do you use AI for?' were also made public. The answers of iPhone users are as follows.
Writing tools (helps you proofread, rewrite, and summarize text in the app to communicate more effectively) (72%)
Notifications (getting important information from multiple notifications) (54%)
Priority messaging (highlighting urgent emails and summarizing messages) (44.5%)
Photo Cleanup (remove unwanted background objects from photos with a tap) (29.1%)
Smart replies for emails and messages (quickly create replies based on the content of the message) (20.9%)
- Natural language photo search (searching for photos using natural language) (13.3%)
Audio summarization (create summaries of audio recorded in Notes or other apps or call recordings) (7.1%)
Photo Memories Movie (select photos and videos to create a custom movie) (5%)
- AI-enhanced Siri (smoothly switches between text and voice with rich language understanding) (3.1%)
・Other (1.2%)
Galaxy users responded as follows:
Circle to Search (draw a circle around an image on the screen to search Google for related information about the selected content) (82.1%)
Photo Assist (AI-based photo editing suggestions and regenerating images by resizing, deleting, moving objects, etc.) (55.5%)
- Chat Assist (improving writing style, correcting grammar, and translating to enhance communication) (28.8%)
- Note Assist (instantly transcribes audio into text and generates concise summaries) (17.4%)
- Browsing Assist (summarize and translate web content in Samsung's Internet browser) (11.6%)
Audio summarization (transcribe audio recorded with a voice recorder app with a summary) (3.4%)
Interpreter (translate text and speech between different languages) (1.9%)
・Other (1.7%)
・Live Translate (translate phone calls in real time) (1.1%)
In addition, 'Galaxy AI' is said to be 'a feature that will be provided free of charge until the end of 2025,' and may become a paid feature after that. 'Apple Intelligence' is free, but at the time of writing, it has not been introduced in some regions, including Japan. When asked about the cost, 86.5% of iPhone users and 94.5% of Samsung users said that they 'have no intention of paying for the use of AI services.'
SellCell said, 'Many smartphone users seem to be dissatisfied with existing AI features overall. However, surprisingly, 47.6% of iPhone users said that AI is 'very' or 'somewhat' important, and they still believe that AI is an important deciding factor when it comes to purchasing decisions. Furthermore, 16.8% of iPhone AI users said that they would consider switching if the Galaxy's AI features were significantly better. This suggests that AI may have an impact on Apple brand users.'
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