Apple resumes advertising on Twitter after pausing following Elon Musk's anti-Semitic comments



In November 2023, Apple canceled its advertising on X (formerly Twitter) after Elon Musk, the owner of X, made comments in support of anti-Semitic posts. However, in February 2025, it was reported that Apple had resumed advertising on X after more than a year.

Apple Resumes Advertising on X - MacRumors
https://www.macrumors.com/2025/02/12/apple-resumes-advertising-on-x/



Apple is once again advertising on X after more than a year
https://appleinsider.com/articles/25/02/13/apple-is-once-again-advertising-on-x-more-than-a-year-after-stopping-all-ads-on-the-platform

In November 2023, it was reported that 'X displays advertisements for major companies such as Apple and Oracle next to pro-Nazi posts,' and X's CEO Linda Yaccarino was forced to respond by posting, 'There is no place for anti-Semitism anywhere in the world.' However, on the other hand, Musk, the owner of X, responded to a post claiming racism against white people by saying, 'Yes, this is really messed up,' showing his agreement, and made anti-Semitic posts, causing controversy .

In response to this series of incidents, major companies such as Apple, Disney, Warner Bros., and Paramount have stopped advertising on X.

Apple, Disney, Warner Bros., Paramount, and others suspend advertising on Twitter following Elon Musk's anti-Semitic comments - GIGAZINE



However, as time has passed since the turmoil, some companies, including Disney, have begun to resume advertising. Musk is also heading the Department of Government Efficiency (DOGE), which was established under President Donald Trump, and is already beginning to have influence that goes beyond the owners and CEOs of large companies.

In January 2025, it was reported that Amazon plans to increase its advertising spending on X, and Apple is also testing advertising on X.

Amazon to increase advertising spend on X, Apple considering re-advertising - GIGAZINE



Then in February, it was revealed that Apple had resumed advertising on the X after more than a year. For example, it was reported that posts promoting Safari features, like the one below, were being featured as ads.



It is also said that advertisements for Apple TV, Apple's video streaming service, are also displayed.



'Given Musk's clear role under the Trump administration, it makes sense for Apple to try some form of reconciliation,' said technology media AppleInsider. The only reason Apple CEO Tim Cook, who is openly gay, would contact Musk, who shares anti-LGBTQ content, would be to protect Apple's business.

Related Posts:

in Web Service, Posted by log1h_ik