WWW technology standardization organization 'W3C' is a battleground for privacy protection
A privacy war is raging inside the W3C --Protocol — The people, power and politics of tech
https://www.protocol.com/policy/w3c-privacy-war
According to Icy Lapovsky, a news site Protocol that addresses this issue, the W3C will survive using
The latter camp will be hit hard by Google's policy to abolish Chrome's third-party cookie support within two years and the new advertising mechanism 'FLoC ' that can be established without third-party cookies, announced by Google in January 2020. Data analytics company.
James Rhodes, CEO of 51 Degrees , whose business is data analysis, noticed this and joined the W3C from April 2020. With Facebook only cautious about Apple and Google's suggestions, Rosewell took advantage of the less restrictiveness to take part in a variety of topics rather than technical questions about browser privacy protection. , 'Is it what everyone wants to leave privacy decisions to the browser in the first place?'
'We want clarity over harmony,' Rosewell said, but browser developers have been clamoring for it, and Brave director Pete Snyder called Rosewell's move 'a'concern'vandalism.' I am expressing.
Lapovsky points out that the W3C has already made one privacy mistake. The failure is the 'Do Not Track' function. This was to expect that individual data tracking would not be done by the user stating 'I don't want to be tracked' on the browser side, but I just signaled 'I don't want to be tracked'. It was virtually meaningless, as tracking by data analytics companies and services is not gone.
Pointed out that the browser's 'tracking refusal function' has little meaning-GIGAZINE
Ashkan Saltani, a former chief engineer of the Federal Trade Commission, was involved in 'denying tracking' while enacting the California Consumer Information Protection Act (CCPA). It has been pointed out that CCPA is a broader and stricter regulation than the EU General Data Protection Regulation (GDPR). Under CCPA, consumers are given the legal basis for the 'denial of tracking' hole as 'the right to opt out of sharing information with third parties.'
Since CCPA was successful, Mr. Saltani worked on 'global privacy control' again at W3C, but the problem again was the promotion of 'FLoC' by Google mentioned above. Google chose W3C as the standard development ground for privacy sandboxes, but there was a backlash from data analytics companies saying 'Google is willing to eliminate third-party companies and collect data on their own.' In addition, Google decided to postpone the abolition of third-party cookies after receiving concerns from other browser vendors who should have been in the same camp about 'may be personally identifiable'.
In response to Google's decision to postpone, Rosewell has released a press release that looks like a victory declaration, 'Google no longer kills the open web this year (2021).'
Good news. Google won't kill the open web this year! – Marketers For An Open Web
https://marketersforanopenweb.com/good-news-google-wont-kill-the-open-web-this-year/
Google is aiming to completely abolish third-party cookies in 2023, but it is difficult to see if the move will go smoothly.
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