Origin of Amazon's real store advancement 'Amazon Books' I went to a Seattle store

Starting from book sales online, Amazon has grown to be the world's largest EC service now selling everything from electronic books and everyday items. In recent years, Amazon has been aggressively advancing into real stores, and it was the bookstore " Amazon Books " in Seattle that pioneered it. I have checked what kind of shop Amazon books Amazon's origin point to advance into the real world.

Amazon Books | Shop books, devices, toys, games, and more
https://www.amazon.com/amazon-books/b?ie=UTF8&node=13270229011

There is the first store of "Amazon Books" in Seattle, Amazon's owner. In order to visit the starting point of Amazon Books, I came to the "University of Washington" station of the nearest station at Link Light Rail.

When I got on the ground, there was a huge "Husky Stadium" in front of me. It is the stadium for American football, which is the most popular sport in America, and it seems that you can watch college football mainly.

While walking through the Husky Stadium, I will walk on the sidewalk of the main road.

It is just a few kilometers from downtown Seattle, but it was a natural and rich place to have squirrels.

When crossing the road with a pedestrian bridge, I saw the University of Washington Canvas in front of me.

Watching the vast extensive Washington University grounds, I will also walk further on the boardwalk.

When the boardwalk merges with the main road ......

A shopping area called " University Village " has come across the road. You can check the Amazon Books building from near the entrance.

This is the appearance of Amazon's real bookstore "Amazon Books". The outer wall of the brick design gives a calm impression like bookstore.

As soon as I go inside ... ...

There was a " smiley terminal " which inquires customers about the satisfaction of the service. It feels like Amazon's real store of data company.

Amazon's real bookstore Amazon Books is like this.

There seems to be no place to change from ordinary bookstores such as books arranged on shelves or flatbed books.

Books sold in Amazon Books are basically based on sales and reputation on the net such as Amazon.com as a standard.

Book has always been given a book review.

This book review comes from Amazon.com, with ratings from five stars. However, there is no description about the price of books.

In addition, most books have no price notation on the cover. To display the price of the book, a dedicated machine was installed.

The way to use this machine is to let the book barcode read from the space under the tablet.

When I tried it, the price was displayed on the tablet screen. How, Amazon prime members seem to be able to purchase at a discount price. In the case of this book, non Prime members are 26.95 dollars (about 3100 yen), while Prime members are $ 16.14 (about 1800 yen), which is quite differentiated.

There was also an exhibit of the top sales of the Seattle store.

In addition, sofas are placed in key places and you can try and read books.

While walking while watching a book, I noticed that ladders were not placed beside the bookshelf.

How to take a high place book is a mystery.

The characteristic aspect of Amazon Books is that it sells something other than books. Amazon's Kindle and ...

Echo terminals etc are exhibited and trial is possible.

In addition, "toys" as "Holiday Deals" ... ...

"Practical items" such as pots were also exhibited.

The explanation was still a customer review of Amazon.com.

By the display ......

A new type Fire TV terminal " Fire TV Cube " was exhibited and sold.

As popular products, fire tablet and Echo Dot etc were lined up on the shelf.

Cash register to purchase books on Amazon Books.

Looking carefully, not a general register but a face-to-face tablet terminal is used.

It seems that it is also possible to settle in the Amazon application. You can also check the price by reading the book bar code with Amazon application.

A considerable area was allocated to the corner for kids in the back of the store.

Kids Edition of Fire tablet was placed with educational toys.

In addition, the bookshelf of kids space is divided by age.

There was a book of Muhammad Ali etc in the sports corner.

In the vicinity of the entrance of the store, "magazine" corner is also ant.

There is a bench next to the bookshelf of the magazine, so that you can sit and read.

There is a Fire tablet on the bench, and you can check the magazine with the Kindle app.

Since Amazon was started from the online sale of books, there should be enthusiasm for enthusiasm for bookshop management as a real shop. Inside the store, it is relatively easy to read books such as sofas and benches slowly, with relaxed space, making it easy for readers. Because the books in the shop are carefully selected to those that have been confirmed to be sold at Amazon.com, the risk of losing the loser is also lower. It was a comfortable space for those who like books.